Online and Remote Learning

Get the knowledge, skills and tools you need to succeed in the rapidly evolving world of public relations. In this course, you'll analyze the types of problems, opportunities, issues and situations that public relations practitioners deal with today. You'll learn how to use traditional and new techniques and social media to help solve the business challenges faced by private, public and not-for-profit organizations.  Analyze what public relations is (and is not) Explain and evaluate how the RACE theory is applied to the ethical process and practice of public reactions Apply research, critical thinking and problem solving skills to help solve organizational challenges Summarize current and future tools and approaches to public relations management Identify/analyze the role of media relations, social media and other public relations tactics for past and current news events for a variety of business sectors Analyze and evaluate several communications campaigns that help manage stakeholder relationships Create strategic and comprehensive communications plans 

In this course, you'll examine the fundamental components of strategic public relations in more depth - how to communicate strategically, how to change public opinion and how to do it ethically. Learn how and why opinion changes - essential knowledge if you're a public relations professional seeking a competitive edge. Through case study assignments and in-class discussion, you'll learn how to identify key audiences, create compelling and strategic narratives, build strong relationships with stakeholders and use persuasion to change attitudes and behaviours. Identify and manage key audiences. Get a strategic communications perspective on reputation management, organizational behaviour, government relations and corporate responsibility. Review and summarize the public relations process. Use advanced public relations tools and techniques to solve issues and manage crises. Apply effective strategic communications concepts to practical problems and real-life situations.

This course gives you the knowledge and tools to be an "intrapreneur" - an organizational innovator and change agent. Business innovation is a learn-by-doing exercise and this course is no different. During its six modules you'll learn and apply innovation nomenclature, frameworks and processes, stakeholder analysis and ways to assess innovation options within your organization. Through exercises, projects and assignments you'll apply theory, learning and best practices to your professional practice and become an intrapreneur. Understand key concepts and frameworks in innovation and innovation management. Identify innovation opportunities within your area of interest/organization. Map out the innovation ecosystem of your organization. Evaluate your organization's innovation capability against best-of-breed innovators. Assess your ideas within the context of your organization and identify opportunities to innovate.

The second course in the Business Innovation certificate program provides you with the knowledge and tools to continue your journey as an “intrapreneur” – an organizational innovator and change agent. Like the practice of business innovation, the development of innovative business cases is best learned by doing. You will develop two main products from this course: a business case and a 10 minute pitch deck that you can use to inform and influence stakeholders. Each module of this course is designed to be highly interactive and applied, with group exercises, projects, and discussions. Utilize Business Model Canvas to understand the structure and create comprehensive business cases. Develop a business case for your own identified innovation project utilizing Business Model Canvas. Create a 10-minute presentation based on your business case to communicate your ideas and influence stakeholders. Deliver feedback to your peers on their pitches and receive feedback on yours. Generalize your experience and devise a scientific framework for articulating business cases.

Explore the latest consumer trends and examine case studies from a range of industries to see how research solves marketing and business problems. You'll learn how to use market research to increase return on investment (ROI) and decrease potential business losses. You'll examine qualitative, quantitative, online and advertising research, brand equity measurement, consumer segmentation and concept creation. You'll also learn to identify important consumer trends and consider the challenges of research for online media. Sessions include lectures, discussions, hands-on exercises and group projects. Understand the role and value of marketing research in a successful business program.Commission the right qualitative and quantitative research.Interpret results of research and brand equity measurement.Choose the right selection of panelists for your research.Apply the basics of consumer segmentation to in-market programs.

Learn how to reach and understand consumers using qualitative research techniques, including online focus groups and mobile technology. In this course, you'll explore the steps of qualitative research, including how to define a focus group's target, create a discussion outline and interpret results. You'll help organize mock focus groups and then watch discussions that show qualitative research in action. Case studies will illustrate successful and unsuccessful product introductions. By the course's end, you will appreciate and understand marketing research as an integral part of innovation. Commission the right qualitative marketing research for each situation. Design your own qualitative research and consumer focus group. Interpret results of qualitative research and apply the findings to business questions. Understand new qualitative research techniques. Leverage marketing research to introduce a product or service innovation.  

In a world of increasing distractions and volatility, the qualities of focus and attentiveness combined with emotional intelligence and empathy are defining assets of effective leadership. In this course, you'll use self-assessment, mindfulness assessments, simulations, exercises and readings to develop a personal plan that will make you a better leader. The course will examine links between leadership effectiveness and focus and attention, which can be enhanced through mindfulness training.   Understand emotional intelligence and its role in effective leadership. Identify your leadership strengths and target areas for development. Improve your ability to influence and motivate others. Craft a personal leadership development plan that can help you be more effective in your current role. Understand the research linking mindfulness training to leadership effectiveness. Become more focused, more resilient and ultimately more fulfilled.

Designed for people who have no previous exposure to French, this course can help if you're a traveller, a newcomer to Canada or a lover of language. You'll learn basic features such as masculine and feminine genders, the relationship between the written and spoken word and some simple phrases, basic verbs and tenses. Gain a beginner's familiarity with French to prepare you to do well in 0667 French: Level I. This course teaches both standard international French and standard Québécois French when there's a difference. To determine if French for Absolute Beginners is the right fit for you, please take a moment to complete our French Entry Level Self-Assessment. Recognize and begin to pronounce the sounds of the French language. Understand the relationship between pronunciation and the written word in French. Understand the gendered nature of French nouns. Know some essential words and phrases such as the alphabet, dates, times and some colours. Know the difference between the formal and intimate forms of address in French.

In this livestream course you'll continue to build your skills and qualifications and produce more complex translations. You'll increase the skills that will help you analyze and accurately translate documents from Spanish into English. All course materials are provided in PDF format and you communicate with your instructor by email.  Translate complex material from Spanish into English. Handle translation of common yet difficult language structures while avoiding hispanicisms and awkward syntax. Produce subtle and nuanced translations.

Good grammar is the bedrock of good writing. Designed for native or near-native speakers of English, this course will help you improve your skills in grammar and punctuation, whether you write for personal satisfaction or as part of your job. We'll review the basics of grammar and usage so you can write with more confidence, coherence and energy. Exercises and assignments will help you master the techniques of clear, correct and effective writing. Know the basic grammatical structures of English.Apply correct punctuation and usage.Produce clear, cogent prose.Learn about writing support resources and how to use them.