Online and Remote Learning

This interactive course will teach you how to build your start-up by using the sales and marketing tactics best suited to your target customers. Learn the best way to pitch the benefits of your product or service using content marketing, social media, email and search engine marketing. We'll also explore sales, from cold calling to new social media strategies. You'll learn how to set sales and marketing goals and create a viable sales and marketing plan. Understand your target customers and their buying behaviour. Pitch your solution to your target customers in multiple forms. Determine which tactics are best for your product or service. Measure and manage each stage of the process leading up to closing the sale. Develop a sales and marketing plan and define early strategic marketing goals.

If you work in the scientific community or in health care and you want to write more effectively about your field, this course is for you. Whether you want to write for the mass media, specialist publications, or for your colleagues, this course will focus your thinking, sharpen your wits and ignite your writing. Come immerse yourself in the dynamic currents energizing science, medicine and public health communications with award-winning journalist Paul Webster. This course strengthens writing skills that cannot be duplicated by chatbots. Understand what constitutes good writing about science, medicine and public health. Tools to make science, medicine and public health relevant, understandable and interesting to lay readers. Become familiar with the market for journalism about science, medicine and public health. Complete a brief story, a full news story, a blog and a short feature. Come away with several story pitches.

Learn the fundamental principles of medical microbiology as they relate to health and disease. This online course was designed by microbiologists from U of T's Department of Molecular Genetics, with contributions from scientists and clinicians from local hospitals and Public Health Ontario. Whether you're an undergraduate or recent graduate, you'll gain a solid foundation in medical microbiology and emerge better prepared for a career in the health sciences. This course also fulfills an entrance requirement for some professional programs. This course is offered in collaboration with the Faculty of Medicine.  Discover stimulating and rewarding aspects of medical microbiology. View interviews with experts and go on virtual tours of diagnostic labs. Analyze current events to understand important concepts in medical microbiology, such as the role of quarantines in containing epidemics. Explore career paths you might not otherwise have considered. Fulfill entrance requirements for some professional health science programs.

Get the knowledge, skills and tools you need to succeed in the rapidly evolving world of public relations. In this course, you'll analyze the types of problems, opportunities, issues and situations that public relations practitioners deal with today. You'll learn how to use traditional and new techniques and social media to help solve the business challenges faced by private, public and not-for-profit organizations.  Analyze what public relations is (and is not) Explain and evaluate how the RACE theory is applied to the ethical process and practice of public reactions Apply research, critical thinking and problem solving skills to help solve organizational challenges Summarize current and future tools and approaches to public relations management Identify/analyze the role of media relations, social media and other public relations tactics for past and current news events for a variety of business sectors Analyze and evaluate several communications campaigns that help manage stakeholder relationships Create strategic and comprehensive communications plans 

In this course, you'll examine the fundamental components of strategic public relations in more depth - how to communicate strategically, how to change public opinion and how to do it ethically. Learn how and why opinion changes - essential knowledge if you're a public relations professional seeking a competitive edge. Through case study assignments and in-class discussion, you'll learn how to identify key audiences, create compelling and strategic narratives, build strong relationships with stakeholders and use persuasion to change attitudes and behaviours. Identify and manage key audiences. Get a strategic communications perspective on reputation management, organizational behaviour, government relations and corporate responsibility. Review and summarize the public relations process. Use advanced public relations tools and techniques to solve issues and manage crises. Apply effective strategic communications concepts to practical problems and real-life situations.

Explore the latest consumer trends and examine case studies from a range of industries to see how research solves marketing and business problems. You'll learn how to use market research to increase return on investment (ROI) and decrease potential business losses. You'll examine qualitative, quantitative, online and advertising research, brand equity measurement, consumer segmentation and concept creation. You'll also learn to identify important consumer trends and consider the challenges of research for online media. Sessions include lectures, discussions, hands-on exercises and group projects. Understand the role and value of marketing research in a successful business program.Commission the right qualitative and quantitative research.Interpret results of research and brand equity measurement.Choose the right selection of panelists for your research.Apply the basics of consumer segmentation to in-market programs.

Learn how to reach and understand consumers using qualitative research techniques, including online focus groups and mobile technology. In this course, you'll explore the steps of qualitative research, including how to define a focus group's target, create a discussion outline and interpret results. You'll help organize mock focus groups and put your new qualitative research skills into action. Case studies will illustrate how qualitative is used to help inform successful product introductions.  In this course you will also discuss how qualitative research and analysis is evolving with new technologies including AI.  By the course's end, you will appreciate and understand qualitative marketing research as an integral part of innovation and the business process. Commission the right qualitative marketing research for each situation. Design your own qualitative research and consumer focus group. Interpret results of qualitative research and apply the findings to business questions. Understand new qualitative research techniques including the use of AI Leverage marketing research to introduce a product or service innovation.

In a world of increasing distractions and volatility, the qualities of focus and attentiveness combined with emotional intelligence and empathy are defining assets of effective leadership. In this course, you'll use self-assessment, mindfulness assessments, simulations, exercises and readings to develop a personal plan that will make you a better leader. The course will examine links between leadership effectiveness and focus and attention, which can be enhanced through mindfulness training.   Understand emotional intelligence and its role in effective leadership. Identify your leadership strengths and target areas for development. Improve your ability to influence and motivate others. Craft a personal leadership development plan that can help you be more effective in your current role. Understand the research linking mindfulness training to leadership effectiveness. Become more focused, more resilient and ultimately more fulfilled.

Designed for people who have no previous exposure to French, this course can help if you're a traveller, a newcomer to Canada or a lover of the language. You'll learn basic features such as masculine and feminine genders, the relationship between the written and spoken word, and some simple phrases, basic verbs, and tenses. Gain a beginner's familiarity with French to prepare you to do well in 0667 - French: Level I. This course teaches both standard international French and standard Québécois French when there's a difference.  To determine if French for Absolute Beginners is the right fit for you, please take a moment to complete our French Entry Level Self-Assessment. Recognize and begin to pronounce the sounds of the French language. Understand the relationship between pronunciation and the written word in French. Understand the gendered nature of French nouns. Know some essential words and phrases such as the alphabet, dates, times and some colours. Know the difference between the formal and intimate forms of address in French.

In this livestream course you'll continue to build your skills and qualifications and produce more complex translations. You'll increase the skills that will help you analyze and accurately translate documents from Spanish into English. All course materials are provided in PDF format and you communicate with your instructor by email.  Translate complex material from Spanish into English. Handle translation of common yet difficult language structures while avoiding hispanicisms and awkward syntax. Produce subtle and nuanced translations.