Online and Remote Learning

This course familiarizes you with a range of tactics to grow an online business. You'll learn about audience research, online marketing strategies and web analytics. Discover how to interpret web data so you can drive high-quality traffic to your website through search engine optimization (SEO), digital advertising and engaging user experiences. You’ll understand how to attract, engage and retain customers while familiarizing yourself with widely-used tools in the industry. Class assignments allow you to demonstrate your knowledge by creating a management presentation that includes data analysis and strategic optimizations. Apply key ecommerce/online business tools, including cutting-edge AI platforms. Understand web-based marketing and audience research. Learn how to optimize the digital customer-experience. Get to know website design and effective content creation strategies. Leverage tools to design, manage and optimize an online marketing program

This course is for you if you're an online business owner or operator who wants to learn best practices in your industry. You'll review case studies that highlight real online business challenges and what industry leaders did to overcome them. You'll examine businesses that are pure-play (online only) and hybrid (online and offline), start-ups or already in flight. Topics include strategy development and implementation, operations, performance management, legal and security issues, change management and fostering ongoing innovation. See how industry leaders produce superior online business and ecommerce results. Study strategic, operational and resource requirements of online business management. Understand the skills required on an online business team. Use key performance indicators to measure and manage performance. Work as part of a team to address management issues.

From sitcoms to single-camera comedies and animation, learn how funny can function and thrive on television. Work with an experienced TV comedy writer and a community of like-minded writers in a course that combines lectures and workshops. You'll explore and develop the key elements of good comedy, including character, story, timing and joke punch-ups. Understand how to break down a television episode and create a beat sheet. Gain tools to write a sample episode of existing series, to work in a writers’ room, and to develop an original series.

Learn the basics of writing for the stage and connect with a community of like-minded writers in this introductory course in our playwriting stream. Working with a produced playwright, you'll learn important theatrical elements including story structure, character development and dialogue. The course offers a supportive workshop setting where you can get feedback that will help further develop your skills as a playwright. Obtain a greater understanding of various forms of theatre from traditional to experimental. Develop practical skills and approaches to writing scripts. Complete a short one-act play with the support of your instructor and peers.

This course will help you understand the foundations of energy management methods, policies and trends. Find out how energy resources are generated, transmitted and distributed in a modern economy. You'll learn about energy from conventional sources (fossil fuels, hydro-electric and geothermal) and renewable resources (solar, wind and biofuels). You'll also learn how to do a cost-benefit analysis of energy conservation and how to maintain and integrate energy systems in residential and commercial buildings. Assess the efficiency of conventional and renewable energy sources. Estimate the energy uses of residential and commercial buildings. Understand, calculate and benchmark energy bills for residential and commercial buildings and industrial plants. Assess the maintenance and integration requirements of energy systems.

Residential and commercial buildings are among the biggest users of energy. This course teaches you how consumption (and budgets) can be cut through better energy management and conservation systems. You'll learn to conduct energy audits, the use of instrumentation and measurements in buildings, and the organization and implementation of energy management and control strategies in building systems. The course also covers existing legislation and available grants, as well as current energy control and management systems. Assess energy use in buildings. Perform energy audits on residential, commercial and industrial buildings. Compare relevant techniques for reducing energy consumption in buildings. Use Cumulative Sum Control Chart (CUSUM) analysis and other analytical tools in assessing consumption.

Modern buildings and urban communities need energy management systems that are sustainable and effective. Learn how deregulation and energy policies, standards, codes, and best practices (such as ISO and ASHRAE), impact the buildings and their energy systems. Use advanced economic analysis techniques to evaluate alternative financing arrangements for energy management projects. Examine distributed generation and renewable generation technologies, and how these can be integrated into the current electricity system. Learn about commissioning of buildings, and how human behavior can impact the energy management systems. Explore how sustainable development principles and strategies can be used in the energy management of a building, a corporation, and an urban community. Analyze the energy policies of Canada and Ontario. Assess the impact of codes, standards and best practices on the buildings and energy systems. Analyze the implications of ISO 50001, ASHRAE 189.1, and LEED certification requirements on energy management. Perform an economic analysis of alternative financing options for energy management projects. Evaluate distributed generation including renewable generation technologies. Assess the importance of building commissioning and the impact of human behaviour on energy management. Explain the structure of deregulated energy markets and analyze the development of energy procurement contracts. Apply sustainable development principles in the energy management of a building and the development of sustainable energy strategies for a corporation and an urban community.

Digital marketing is no longer a single channel - it's the essential ecosystem where brands are built, customer relationships are developed, and revenue is generated. Mastering digital channels is essential for anyone in marketing, consulting, or business ownership. This course gives you a comprehensive foundation in the strategies, tactics, and creative skills you need to build a powerful digital presence. Through a mix of lectures, case studies, and hands-on exercises, you'll learn how to navigate the ever-evolving landscape of digital marketing. Build a Strong Digital Strategy: Develop a strategic and omnichannel approach to digital marketing that integrates various channels for maximum impact. Learn Key Channels: Gain understanding and experience with critical digital channels, including search engine optimization (SEO), paid search advertising, social media, and email marketing. Create Engaging Content: Learn how to use content marketing to tell your brand's story and attract your target audience. Measure Your Success: Understand how to use web analytics and key performance metrics to track results and optimize your strategy. Optimize User Experience: Explore the fundamentals of website design and user experience (UX).

Today, digital marketing is the core of how businesses connect with their customers  from building awareness to capturing customers with campaigns and exceptional customer experiences. This course gives you a comprehensive foundation in the planning, tactics, and creative skills you need to build a powerful, integrated digital strategy that drives business results. Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs. By the end of this micro course, you'll be able to: Build a strong digital strategy that integrates various channels for maximum impact. Gain a solid understanding of critical digital tools, including search engine optimization (SEO), paid search advertising, social media, and email marketing. Learn how to use content marketing to tell your brand's story and attract your target audience. Understand how to use web analytics and key performance metrics to track results and optimize your campaigns Competencies/skills developed in this micro course include: Strategic Thinking Customer Centricity Marketing Strategy Digital Campaign Briefing and Management Planning and Measuring Digital Marketing

  There’s a thriving digital marketing ecosystem out there, and your organization needs to know how to move through it to create stand-out campaigns to promote your products and services. In this course, you’ll gain the foundation skills and strategic essentials you need to plan and deliver results in targeted communication, customer engagement, delivery, and more. You’ll build your digital experience by applying customer-centric frameworks and implement integrated digital marketing strategies based on purposeful planning, strategic alignment, risk management and a digital measurement plan. Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs. By the end of this micro course, you'll be able to: Evaluate the principles of website design to improve visitor experience. Apply the elements of Google search engine optimization (SEO). Analyze social media strategy and describe popular social media platforms. Explain email marketing best practices. Identify and describe digital advertising opportunities. Competencies/skills developed in this micro course include: Website Property Management Search Engine Optimization Social Media Strategy Email Campaign Management Digital Advertising