Online and Remote Learning

Residential and commercial buildings are among the biggest users of energy. This course teaches you how consumption (and budgets) can be cut through better energy management and conservation systems. You'll learn to conduct energy audits, the use of instrumentation and measurements in buildings, and the organization and implementation of energy management and control strategies in building systems. The course also covers existing legislation and available grants, as well as current energy control and management systems. Assess energy use in buildings. Perform energy audits on residential, commercial and industrial buildings. Compare relevant techniques for reducing energy consumption in buildings. Use Cumulative Sum Control Chart (CUSUM) analysis and other analytical tools in assessing consumption.

Modern buildings and urban communities need energy management systems that are sustainable and effective. Learn how deregulation and energy policies, standards, codes, and best practices (such as ISO and ASHRAE), impact the buildings and their energy systems. Use advanced economic analysis techniques to evaluate alternative financing arrangements for energy management projects. Examine distributed generation and renewable generation technologies, and how these can be integrated into the current electricity system. Learn about commissioning of buildings, and how human behavior can impact the energy management systems. Explore how sustainable development principles and strategies can be used in the energy management of a building, a corporation, and an urban community. Analyze the energy policies of Canada and Ontario. Assess the impact of codes, standards and best practices on the buildings and energy systems. Analyze the implications of ISO 50001, ASHRAE 189.1, and LEED certification requirements on energy management. Perform an economic analysis of alternative financing options for energy management projects. Evaluate distributed generation including renewable generation technologies. Assess the importance of building commissioning and the impact of human behaviour on energy management. Explain the structure of deregulated energy markets and analyze the development of energy procurement contracts. Apply sustainable development principles in the energy management of a building and the development of sustainable energy strategies for a corporation and an urban community.

Digital marketing is no longer a single channel - it's the essential ecosystem where brands are built, customer relationships are developed, and revenue is generated. Mastering digital channels is essential for anyone in marketing, consulting, or business ownership. This course gives you a comprehensive foundation in the strategies, tactics, and creative skills you need to build a powerful digital presence. Through a mix of lectures, case studies, and hands-on exercises, you'll learn how to navigate the ever-evolving landscape of digital marketing. Build a Strong Digital Strategy: Develop a strategic and omnichannel approach to digital marketing that integrates various channels for maximum impact. Learn Key Channels: Gain understanding and experience with critical digital channels, including search engine optimization (SEO), paid search advertising, social media, and email marketing. Create Engaging Content: Learn how to use content marketing to tell your brand's story and attract your target audience. Measure Your Success: Understand how to use web analytics and key performance metrics to track results and optimize your strategy. Optimize User Experience: Explore the fundamentals of website design and user experience (UX).

Today, digital marketing is the core of how businesses connect with their customers  from building awareness to capturing customers with campaigns and exceptional customer experiences. This course gives you a comprehensive foundation in the planning, tactics, and creative skills you need to build a powerful, integrated digital strategy that drives business results. Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs. By the end of this micro course, you'll be able to: Build a strong digital strategy that integrates various channels for maximum impact. Gain a solid understanding of critical digital tools, including search engine optimization (SEO), paid search advertising, social media, and email marketing. Learn how to use content marketing to tell your brand's story and attract your target audience. Understand how to use web analytics and key performance metrics to track results and optimize your campaigns Competencies/skills developed in this micro course include: Strategic Thinking Customer Centricity Marketing Strategy Digital Campaign Briefing and Management Planning and Measuring Digital Marketing

  There’s a thriving digital marketing ecosystem out there, and your organization needs to know how to move through it to create stand-out campaigns to promote your products and services. In this course, you’ll gain the foundation skills and strategic essentials you need to plan and deliver results in targeted communication, customer engagement, delivery, and more. You’ll build your digital experience by applying customer-centric frameworks and implement integrated digital marketing strategies based on purposeful planning, strategic alignment, risk management and a digital measurement plan. Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs. By the end of this micro course, you'll be able to: Evaluate the principles of website design to improve visitor experience. Apply the elements of Google search engine optimization (SEO). Analyze social media strategy and describe popular social media platforms. Explain email marketing best practices. Identify and describe digital advertising opportunities. Competencies/skills developed in this micro course include: Website Property Management Search Engine Optimization Social Media Strategy Email Campaign Management Digital Advertising

Search engine marketing (SEM) helps companies know whether and how their marketing dollars are meeting business objectives. This course will teach you how to use SEM to improve business performance and make sure your organization gets in front of today's online audience. You'll learn how to incorporate online advertising into an overall digital strategy and how to study best practices for online success. Learn about organic and paid searches, display and social media advertising, web analytics and optimizing SEM budgets. Understand SEM fundamentals, including keywords and competitive research. Understand Google's algorithm and recent changes to it.Create and manage an online advertising campaign.Develop landing pages and website experiences that drive leads or sales. Use web analytics to measure the performance of your initiatives.

A website is only of value if users can find it. In this five-week micro course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily. Working with case studies, you’ll develop practical marketing strategies and a stronger approach to search engine optimization. You’ll emerge with fresh ideas and a strong foundation in how to get your website noticed. Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs. By the end of this micro course, you'll be able to: Perform both SEO keyword and competitive research to best compete in a crowded market. Understand how Google ranks websites and how to position yours to increase your chances of ranking. Develop an influencer & media outreach strategy to improve your Off-Page SEO (i.e., how authoritative and credible Google views you). Competencies/skills developed in this micro course include: Search Engine Optimization Influencer and Media Outreach Content Marketing Strategy

If you want to increase your organization’s pay-per-click (PPC) revenues, this micro course is for you. You’ll delve into real case studies across both B2B and B2C companies and learn the tactics and strategies that drive growth in predictable ways. You’ll identify high-value keywords that get your Google ads noticed and explore paid social media strategies that cover the entire customer journey. You’ll learn to write persuasive ad copy and optimize your website and landing pages to convert visitors into customers. Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs. By the end of this micro course, you'll be able to: Perform both PPC keyword and competitive research to best compete in a crowded market. Build and manage Google Ads campaigns, including structuring campaigns, optimizing bids, and writing persuasive ad copy. Build and manage Display and Social Media campaigns, including targeting the right audience with the right creative messaging. Maximize the paid traffic you’re driving to your website through conversion optimization. Competencies/skills developed in this micro course include: Google Ads Campaign Management Display and Social Media Campaigns Conversion Optimization High Performance Ad Copy

With social media becoming the number-one online activity, a monumental shift in marketing is underway. Successful businesses and entrepreneurs no longer control information and brand - consumers and their conversations do. In this course, you'll learn about the social media landscape and new and emerging platforms. You'll learn how to make a social media plan, the best practices to engage your audiences and manage your community and how to measure the success of your campaign. Research and develop a social media marketing strategy. Know which social networking platforms to include in your mix. Build and moderate online communities. Develop content calendars for original and user-generated content. Monitor social media conversations, mentions and buzz.

Since AI systems began mediating how online audiences discover information, leading organizations are integrating PR tactics into their marketing and communications strategies. With AI-powered search now prioritizing authoritative content that demonstrates real world expertise over keyword-optimized content, PR's core strength, of building credibility, thought leadership, and trust through compelling narratives, has become essential to discoverability and brand authority. This course teaches learners how to develop a digital communications strategy for the age of "zero-click search" and "zero-click social," where audiences consume content without necessarily visiting websites. Through hands-on projects, learners will create a multimedia blog optimized for Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, and Trustworthiness), use generative AI tools as strategic consultants for audience analysis and goal-setting, and apply Gini Dietrich’s PESO Model® to distribute their content across paid, earned, shared, and owned channels. Learners will finish by measuring performance across these channels to identify what resonates, and why, building skills that can be adapted as platforms and algorithms change. By course end, learners will understand how AI-driven discovery has reinforced the strategic importance of PR and will be equipped to build digital communications programs that establish lasting authority with both human audiences and AI systems. Take a strategic and ethical approach to digital communications management Integrate multimodal generative AI tools into your content planning and creation Create a multimedia blog optimized for Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, and Trustworthiness) Apply advances in AI to search and generative engine optimization (SEO and GEO) Apply effective community management practices to navigate legal, ethical, and privacy issues Measure, evaluate and adjust your communications strategies and tactics Build relationships, communities, and cultures of trust.