Online and Remote Learning

In this intensive five-week course, you'll learn the fundamentals of human resources for entrepreneurs. Learn how to build and manage a strong, competent team to ensure that your new business succeeds. Topics covered include company culture; recruiting, engaging and retaining for key roles in your company; motivating and rewarding employees; and best practices in coaching and employee communications. Plan a human resources strategy for your business. Recruit, reward, coach and communicate with employees. Know more about key management values, competencies and practices. Know how to comply with relevant government legislation. Build relationships with strategic advisors.

If you're thinking of starting a business, this practical five-week course will de-mystify the practice of early-stage finance. You'll explore different ways to fund your venture and get hands-on exposure as you learn the basic tools of financial planning, including income and expense statements, cash flow forecasts and balance sheets. You'll work on key financial documents for your business with guidance from the instructor. Identify funding options for your business. Become more comfortable with cash flow statements, balance sheets and income and expense statements. Build a financial plan. Forecast different scenarios to manage risk.  

If you work in the scientific community or in health care and you want to write more effectively about your field, this course is for you. Whether you want to write for the mass media, specialist publications, or for your colleagues, this course will focus your thinking, sharpen your wits and ignite your writing. Come immerse yourself in the dynamic currents energizing science, medicine and public health communications with award-winning journalist Paul Webster. This course strengthens writing skills that cannot be duplicated by chatbots. Understand what constitutes good writing about science, medicine and public health. Tools to make science, medicine and public health relevant, understandable and interesting to lay readers. Become familiar with the market for journalism about science, medicine and public health. Complete a brief story, a full news story, a blog and a short feature. Come away with several story pitches.

Learn the fundamental principles of medical microbiology as they relate to health and disease. This online course was designed by microbiologists from U of T's Department of Molecular Genetics, with contributions from scientists and clinicians from local hospitals and Public Health Ontario. Whether you're an undergraduate or recent graduate, you'll gain a solid foundation in medical microbiology and emerge better prepared for a career in the health sciences. This course also fulfills an entrance requirement for some professional programs. This course is offered in collaboration with the Faculty of Medicine.  Discover stimulating and rewarding aspects of medical microbiology. View interviews with experts and go on virtual tours of diagnostic labs. Analyze current events to understand important concepts in medical microbiology, such as the role of quarantines in containing epidemics. Explore career paths you might not otherwise have considered. Fulfill entrance requirements for some professional health science programs.

Examine the techniques used in great works of literature and understand how they can be incorporated into your own writing. This course will help you explore approaches to style through description, dialogue, character, transitions, image patterns, rhythm and sound. Descripción del curso: En este curso los interesados examinarán las técnicas utilizadas en las grandes obras literarias, a fin de comprender cómo es posible incorporarlas a su propia escritura.  Este curso les ayudará a explorar cómo abordar diferentes estilos literarios a través de la descripción, los diálogos, los personajes, las transiciones, los patrones que siguen las imágenes, el ritmo y el sonido. Understanding of the stylistic techniques used by great authors. Ability to apply this learning to your own writing. Knowledge of writing techniques, including description, dialogue, character, rhythm and sound. Objetivos del curso: Comprender las técnicas estilísticas utilizadas por grandes autores. Desarrollar la habilidad de poner en práctica este conocimiento al momento de escribir textos propios. Obtener conocimientos relacionados con técnicas de escritura, incluyendo la descripción, el diálogo, el personaje, el ritmo y el sonido.

Get the knowledge, skills and tools you need to succeed in the rapidly evolving world of public relations. In this course, you'll analyze the types of problems, opportunities, issues and situations that public relations practitioners deal with today. You'll learn how to use traditional and new techniques and social media to help solve the business challenges faced by private, public and not-for-profit organizations.  Analyze what public relations is (and is not) Explain and evaluate how the RACE theory is applied to the ethical process and practice of public reactions Apply research, critical thinking and problem solving skills to help solve organizational challenges Summarize current and future tools and approaches to public relations management Identify/analyze the role of media relations, social media and other public relations tactics for past and current news events for a variety of business sectors Analyze and evaluate several communications campaigns that help manage stakeholder relationships Create strategic and comprehensive communications plans 

In this course, you'll examine the fundamental components of strategic public relations in more depth - how to communicate strategically, how to change public opinion and how to do it ethically. Learn how and why opinion changes - essential knowledge if you're a public relations professional seeking a competitive edge. Through case study assignments and in-class discussion, you'll learn how to identify key audiences, create compelling and strategic narratives, build strong relationships with stakeholders and use persuasion to change attitudes and behaviours. Identify and manage key audiences. Get a strategic communications perspective on reputation management, organizational behaviour, government relations and corporate responsibility. Review and summarize the public relations process. Use advanced public relations tools and techniques to solve issues and manage crises. Apply effective strategic communications concepts to practical problems and real-life situations.

Explore the latest consumer trends and examine case studies from a range of industries to see how research solves marketing and business problems. You'll learn how to use market research to increase return on investment (ROI) and decrease potential business losses. You'll examine qualitative, quantitative, online and advertising research, brand equity measurement, consumer segmentation and concept creation. You'll also learn to identify important consumer trends and consider the challenges of research for online media. Sessions include lectures, discussions, hands-on exercises and group projects. Understand the role and value of marketing research in a successful business program.Commission the right qualitative and quantitative research.Interpret results of research and brand equity measurement.Choose the right selection of panelists for your research.Apply the basics of consumer segmentation to in-market programs.

Immerse yourself in the real science of quantitative marketing research in this intensive, 12-week course. You’ll learn how companies unearth consumer insights and confirm research findings. You’ll work through current, real-life market research problems and conduct research, from developing questionnaires to presenting results. You’ll learn the fundamentals of quantitative research and how to apply research techniques to common business problems. You will also learn how new techniques like Big Data analysis, social listening and crowdsourcing are changing the current landscape. Design a quantitative study using current and appropriate research methods Develop a survey for a quantitative study and derive the correct conclusions from the results Define and present workable recommendations Commission a quantitative study for a deeper understanding of shopper behaviour Describe the impact technology is having on the marketing research industry today

Become a more effective leader by learning how to engage others and create shared purpose. Learn how to approach a variety of leadership situations, from performance management to negotiation, and ensure the best outcome for everyone. You'll become more capable in leading conversations that engage individuals and teams. By the end of the course you will have learned best practices that contribute to high performance. Each class will also include feedback and coaching on real challenges raised by participants. Understand the role that strategic leaders play in creating shared purpose. Build relationships and bridge diverse perspectives to cultivate performance and potential. Overcome barriers to authentic communication. Address underlying assumptions and tensions and handle strong emotions. See how your own clarity of purpose can influence those around you.