Online and Remote Learning

This course will teach you the basics of setting up cloud computing. You'll learn the main challenges enterprises face as they select a cloud strategy and architecture, and how to help them make the best choice. Learn about private, public and community clouds; important security challenges; compliance with business and IT standards; communicating with cloud stakeholders to enable organizational change; and comparative advantages, costs and benefits of competing solutions. Understand the basics of private and public cloud implementation.Select the best cloud solution for an enterprise.Ensure privacy, compliance and legal protection of your proposed cloud computing solution.Assess important security and sustainability challenges.Assess the comparative technological and economic advantages of competing cloud architectures.

Get ready to boost efficiency and agility in your organization through adoption and use of cloud systems. In this course, you’ll learn to develop and execute cloud strategies that align capabilities and investments with the digital future. You’ll explore ways to connect with influencers and achieve near-term objectives and longer-term goals. Through case studies, group work and video interviews with Canada’s thought leaders, you’ll learn to apply best practices of cloud/hybrid IT within any public or private-sector organization – including yours. Identify key steps in building cloud/hybrid IT capabilities in two dimensions: technology and process/strategy Understand what is important in defining the current state of your organizational cloud/hybrid IT strategy, and pinpointing areas needing additional attention Define attainable next steps in your cloud/hybrid strategy: what can be done, why it should be achieved, and how best to approach the challenges ahead Assess long-term objectives, with an eye towards optimizing near-term investments and activities Capture a complete perspective on current and future state cloud/hybrid benefits, objectives and initiatives, in a format that enables you to successfully communicate your strategy to senior executives in all parts of your organization    

This course shows you how to interpret and navigate ongoing changes to search and social media and adopt a strategic approach to your digital communications management to achieve your business goals. By starting a written blog, vlog or podcast, learners will get first-hand experience setting a business objective, identifying their target audience, and publishing content to a weekly schedule. Modules will cover current applications, tools and best practices related to researching your topic and audience, using AI to plan your communications strategy, effective content distribution using the PESO model, and measuring your results with Google Analytics. Sessions include lectures, discussions, practical instruction, group projects and online analysis. Take a strategic and ethical approach to digital communications management Integrate multimodal generative AI tools into your content planning and creation Craft content that demonstrates experience, expertise, authoritativeness and trustworthiness (or #EEAT- Google’s latest ranking factor) Apply advances in AI and search engine optimization (SEO) to build brand awareness Measure, evaluate and adjust your communications strategies and tactics Effective community management legal, ethical and privacy issues. Build relationships, communities, and a culture of trust.

In this micro course you’ll learn how to apply a strategic lens to all digital communications, and how it relates to building brand awareness and achieving business success. To start, you’ll learn how to formally define a business objective, then identify your target audience. Next, you’ll explore how to test the viability of that objective by performing a SWOT analysis and researching the competition. You'll emerge with a solid business case for serving your target audience with strategic and helpful content marketing, and curated stories, published consistently across your owned and social media properties. Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs. By the end of this micro course, you'll be able to: Define a digital communications and social media strategy Identify a target audience Formulate a SMART Objective Assess the value of research and perform a SWOT analysis Use Generative AI tools to complement audience research and SWOT analysis Explain the business case for content marketing and content curation for building brand awareness Competencies/skills developed in this micro course include: Digital Communications Goal Setting Goal Analysis Content Marketing Content Curation AI Research

Ready to apply a strategic and measurable approach to your content marketing? This micro course teaches you how to decide which content marketing formats — written blogs, vlogs, or podcasts — best serve the needs of your target audience, and how to plan and build a content calendar. To ensure your stories reach their intended audience, you’ll learn the basics of search engine optimization (SEO) and current best practices for distributing content across paid, earned, shared, and owned media channels (PESO Model). By the end of this micro course, you’ll be able to determine which content marketing performs the best for specific audiences and identify actionable insights from basic metrics. Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs. By the end of this micro course, you'll be able to: Assess different content marketing formats: written, video, audio Build a content calendar Apply on-page and off-page Search Engine Optimization (SEO) Categorize distribution tactics according to the PESO Model (Paid, Earned, Shared, Owned) Analyze basic metrics to assess your website and social media performance Assess how Generative AI tools can complement keyword research, calendar building, content creation and on/off-page SEO Competencies/skills developed in this micro course include: Calendar Planning Content Distribution Search Engine Optimization Video Storytelling Data Analysis AI Research

Take your skills to the next level with this course, the last in the Digital Strategy & Communications Management certificate. Building on what you learned in the first two courses, you'll examine emerging trends that affect marketing communications; strategies for long-term community building; ways to create creative, goal-oriented content; integrating paid, earned and owned media and analytics; and handling crisis communications. And in a real-time role playing scenario, you'll experience what it's like to be in the middle of an online crisis by developing an actionable strategy and plan to restore an organization's reputation. Look closely at emerging social media trends and their impact on marketing, communications and trust. Identify emerging issues and strategically manage real-time crisis situations. Develop creative, measurable and relevant digital and social media plans and strategies. Blend paid, earned and shared media into a communications program. Know how to protect and restore an organization's reputation should a crisis arise.

This online introductory course covers both the pharmacokinetic and pharmaco-dynamic principles of pharmacology. It is intended for individuals, including professionals, who wish or require a course to expand their understanding of this important medical discipline. The course consists of over 50 hours of illustrated and narrated lectures, as well as vignettes that apply this knowledge to relevant clinical settings. See website for details. This course is offered in collaboration with the Faculty of Medicine.  A broader understanding of principles that govern the fate of drugs in the body (pharmacokinetics) and exert their effects (pharmacodynamics) The ability to apply and integrate this information to understand clinical use and clinical limitations of drugs Understand what is considered a drug and how drugs may be found in nature or created by man - Understand how the physiochemical structure of a compound can alter how it is absorbed, distributed and cleared by the body Appreciate how the route of administration is designed to take into account both the drug's physiochemical properties and the body's physiology to ensure that therapeutic concentrations reach targeted sites of action Describe how physiological processes (protein binding, ionization) can change a drug's kinetic profile in the body (i.e. absorption and distribution) Recognize how properties of a compound can alter its bioavailability (plasma concentration) and how this relates to a drug's measure of clinical effectiveness Understand and explain how drugs are biotransformed and eliminated by the body, focusing on both renal and hepatic clearance Understand and explain the different enzymatic processes that are involved in drug metabolism, especially in the liver, and how drug metabolism may alter route of administration, dosing and clinical effectiveness Apply pharmacokinetic principles (absorption, distribution, clearance) to better understand drug dosing - Describe different classes of drugs in relationship to their mechanism of action Understand how drug effectiveness and potency are measured, clinically and in the laboratory setting Recognize the diversity of drug targets found within the body Through example drugs, recognize and understand how specific drug-target interactions can alter physiology Through examples appreciate the use of drugs in the clinical setting Identify and understand how a drug can elicit an unwanted or adverse effects Appreciate and understand how drug interactions, genetics and stage of life (i.e. pregnancy, aging) contribute to modulating clinical outcomes Extend recognition of drug use in society, outside of the therapeutic context Communicate a better understanding of how drugs work in the body

How can you lead people more effectively in today's globally connected environment? In this course we re-frame views of leadership that emphasize the role of individual leaders who inspire followers. We explore ways of creating the conditions for shared leadership in teams and healthy organizational cultures. Readings, in-class presentations and discussions will help you find the best approach to leading people in your organization. You'll also complete a project based on real challenges from your workplace. See how leadership is evolving in a more globally connected business environment. Develop an agile workforce capable of improving its performance. Explore best practices for leading people, beginning with strategies for leading oneself and managing up/through the networks and cultures needed to deliver strategic results. Understand the connection between organizational culture and strategic results. Use innovative ways to enable collective work. Apply new approaches to leading people in your current team and organization.

This course introduces you to the risk management process. It starts with an enterprise-wide perspective on risk, then examines risk identification and analysis tools and techniques, including risk registers and risk mapping. You'll learn about risk management standards and guidelines worldwide, as well as other important financial risks such as liquidity and capital investment. Risk oversight, monitoring and assurance are discussed from the perspective of governance and control. Understand the nature, purpose and steps involved in risk management. Identify and analyze exposures to accidental risks and business losses. Develop skills in describing, analyzing and applying alternative risk management techniques. Acquire expertise in developing, justifying and applying rules to risk management situations.

Good brand management drives business growth and company value. This course will help you understand everything about it, from strategy and planning to execution and measurement. Learn the basic concepts and functions from real-world professionals. Take part in lectures, discussions and case studies that bring brand thinking to life. Apply brand management principles, offline and online, to manufacturing, retail and other business channels. Gain a deeper understanding of a brand manager's role by studying how successful organizations “live” their brands. Deepen your understanding of the role of brand in revenue growth, including retention and loyalty Understand the value of brand and performance measurement to be able to quantify its contribution Tangibly be able to identify and articulate an organization’s brand identity and strategy Be able to understand and leverage the power of activation and engagement Understand how mistakes are made and brand recovery can happen through various efforts Explore the future of brand management in the context of innovation, ecosystems and change