Online and Remote Learning

Building on the basics taught in 1344 Copywriting that Sells & 3681 Writing Digital Content, in this course you'll take your copywriting skills to the next level — with an emphasis advanced copywriting and content marketing writing strategies. Inspired by real-world examples used throughout the course, you'll learn techniques for writing such challenging projects as email campaigns, landing pages and sales pages, ecommerce websites, online ads (Facebook, Google, etc.), blogs, social media, and more. In addition, you'll walk away with the latest tricks-of-the-trade that top copywriters use to drive more traffic to websites, boost response rates on online ads, improve response and conversions on email campaigns, and more. Learn to brainstorm, outline, summarize, and edit using generative AI tools, while applying critical thinking skills to fact-check, customize, and improve the AI writing outputs. You'll hone your craft on practical assignments and receive feedback. This course is taught by an experienced copywriter. This course was formerly called Online & Social Media Copywriting. Take your current copywriting skills and knowledge to an advanced level. Build on your ability to strategize and write a range of promotional materials, from websites to Facebook ads to YouTube commercials. Master the latest best practices in strategizing and writing content (blogs, social media, etc.) that get results. While using AI tools (like ChatGPT, Jasper, and others) in your writing, develop your own unique voice.

This course introduces you to key concepts, strategies, and trends behind the extraordinary rise of ecommerce and its impact on both our professional and personal lives. Today, the “do-or-die” importance of ecommerce to modern-day business success and survival is indisputable. This course combines conceptual learning with case study presentations of real-world online businesses and discussions on ecommerce impacting “breaking news” stories.  A primary outcome of the course is the ability to research, strategize, and develop a preliminary business plan for an online business.   Understand the terminology, key trends, core sales, marketing & infrastructure needs of ecommerce Recognize the technical, strategic and operational demands of starting and running an online business Review the most common online business and sales models and understand how they can be used to create a successful omnichannel online business Develop a start-up strategy for an online business with consideration given to a target market, value proposition, market offering, and financial model Research, conceptualize, and develop a preliminary business plan for an online business 

This course familiarizes you with a range of tactics to grow an online business. You'll learn about audience research, online marketing strategies and web analytics. Discover how to interpret web data so you can drive high-quality traffic to your website through search engine optimization (SEO), digital advertising and engaging user experiences. You’ll understand how to attract, engage and retain customers while familiarizing yourself with widely-used tools in the industry. Class assignments allow you to demonstrate your knowledge by creating a management presentation that includes data analysis and strategic optimizations. Apply key ecommerce/online business tools, including cutting-edge AI platforms. Understand web-based marketing and audience research. Learn how to optimize the digital customer-experience. Get to know website design and effective content creation strategies. Leverage tools to design, manage and optimize an online marketing program

This course is for you if you're an online business owner or operator who wants to learn best practices in your industry. You'll review case studies that highlight real online business challenges and what industry leaders did to overcome them. You'll examine businesses that are pure-play (online only) and hybrid (online and offline), start-ups or already in flight. Topics include strategy development and implementation, operations, performance management, legal and security issues, change management and fostering ongoing innovation. See how industry leaders produce superior online business and ecommerce results. Study strategic, operational and resource requirements of online business management. Understand the skills required on an online business team. Use key performance indicators to measure and manage performance. Work as part of a team to address management issues.

From sitcoms to single-camera comedies and animation, learn how funny can function and thrive on television. Work with an experienced TV comedy writer and a community of like-minded writers in a course that combines lectures and workshops. You'll explore and develop the key elements of good comedy, including character, story, timing and joke punch-ups. Understand how to break down a television episode and create a beat sheet. Gain tools to write a sample episode of existing series, to work in a writers’ room, and to develop an original series.

This course will help you understand the foundations of energy management methods, policies and trends. Find out how energy resources are generated, transmitted and distributed in a modern economy. You'll learn about energy from conventional sources (fossil fuels, hydro-electric and geothermal) and renewable resources (solar, wind and biofuels). You'll also learn how to do a cost-benefit analysis of energy conservation and how to maintain and integrate energy systems in residential and commercial buildings. Assess the efficiency of conventional and renewable energy sources. Estimate the energy uses of residential and commercial buildings. Understand, calculate and benchmark energy bills for residential and commercial buildings and industrial plants. Assess the maintenance and integration requirements of energy systems.

Residential and commercial buildings are among the biggest users of energy. This course teaches you how consumption (and budgets) can be cut through better energy management and conservation systems. You'll learn to conduct energy audits, the use of instrumentation and measurements in buildings, and the organization and implementation of energy management and control strategies in building systems. The course also covers existing legislation and available grants, as well as current energy control and management systems. Assess energy use in buildings. Perform energy audits on residential, commercial and industrial buildings. Compare relevant techniques for reducing energy consumption in buildings. Use Cumulative Sum Control Chart (CUSUM) analysis and other analytical tools in assessing consumption.

Modern buildings and urban communities need energy management systems that are sustainable and effective. Learn how deregulation and energy policies, standards, codes, and best practices (such as ISO and ASHRAE), impact the buildings and their energy systems. Use advanced economic analysis techniques to evaluate alternative financing arrangements for energy management projects. Examine distributed generation and renewable generation technologies, and how these can be integrated into the current electricity system. Learn about commissioning of buildings, and how human behavior can impact the energy management systems. Explore how sustainable development principles and strategies can be used in the energy management of a building, a corporation, and an urban community. Analyze the energy policies of Canada and Ontario. Assess the impact of codes, standards and best practices on the buildings and energy systems. Analyze the implications of ISO 50001, ASHRAE 189.1, and LEED certification requirements on energy management. Perform an economic analysis of alternative financing options for energy management projects. Evaluate distributed generation including renewable generation technologies. Assess the importance of building commissioning and the impact of human behaviour on energy management. Explain the structure of deregulated energy markets and analyze the development of energy procurement contracts. Apply sustainable development principles in the energy management of a building and the development of sustainable energy strategies for a corporation and an urban community.

Digital marketing management represents the fastest-growing new channel for targeted communication, interaction, engagement and delivery of an organization's branding, communications, products and services. If you need to improve your digital marketing management skills - which most marketing professionals, consultants and small business owners do - this course will give you a solid foundation in the strategic, tactical and creative essentials. It combines lectures, readings, case studies, exercises and assignments to explore web-based marketing principles. Understand the principles of website design and content, social media, email marketing, web analytics, search engine marketing and measurement. Use search engine fundamentals for organic and paid search traffic. Explore social media marketing, blogging and social networks. Reach audiences through content and email marketing. Understand web analytics and key performance metrics. Grasp the basics of website usability and content management.

There’s a thriving digital marketing ecosystem out there—and your organization needs to know how to move through it to create stand-out campaigns to promote products and services. In this course, you’ll get the foundation skills and strategic essentials you need to plan and deliver results in targeted communication, customer engagement, delivery and more. You’ll build your digital experience by applying customer-centric frameworks and implement integrated digital marketing strategies based on purposeful planning, strategic alignment, risk management and a digital measurement plan. Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs. By the end of this micro course, you'll be able to: Define and understand the digital marketing ecosystem across platforms, channels, and tactics. Formulate digital marketing strategy with objectives/goals that deliver business value. Explore the business and consumer impacts of digital transformation within the context of marketing. Apply customer-centric frameworks and develop practices to build digital experiences. Develop and maximize Digital Marketing Campaigns/Initiatives and deliver a Digital Measurement Plan. Competencies/skills developed in this micro course include: Strategic Thinking Customer Centricity Marketing Strategy Digital Campaign Briefing and Management Planning and Measuring Digital Marketing