3155 - Foundations of Multimedia Storytelling

In today’s complex media landscape, successful organizations need people with strong storytelling skills to effectively communicate key messages, leverage the power of AI and foster brand loyalty across multiple platforms. You'll learn how to tell coherent brand narratives that translate into compelling stories across mediums like photography, video, podcasts, and social media. You'll work with like-minded colleagues to plan and produce an integrated campaign that marries strategy and creative to achieve key objectives and reach a defined target audience through the web, social, and traditional media. And, you'll learn best practices across multiple media formats, gain practical skills for using AI to aid in the storytelling ideation process and explore the role that legal and ethical issues have in digital content initiatives.