“Learning felt like an exchange rather than a lecture, and that made a huge difference.” – Maria Zhartovska, SCS learner
Maria Zhartovska had never intended to immigrate to Canada, but everything changed in 2022 when Russia invaded her home country of Ukraine.
Despite more than 15 years of experience working as a political journalist in Kyiv, her first months in Canada were challenging. She searched for local work while continuing to write for Ukrainian media, and quickly realized that language barriers were a new obstacle she’d have to overcome.
“My English wasn’t strong enough,” she explains. “Even roles in the non-profit sector felt out of reach.”
Fortunately around the same time, Internews Ukraine launched a program supported by the Swedish government to help journalists gain new skills or shift career paths.
“I received a grant and chose two short courses at the School of Continuing Studies,” says Zhartovska. “Foundations of Multimedia Storytelling and Leading Projects in Organizations felt like the right foundation for rebuilding my professional life in a new country.”
While Zhartovska says she learned several pivotal lessons from her time at SCS, the most meaningful was discovering the strength of teamwork in a multicultural environment.
“Education in Canada is very different from Ukraine, and collaboration here plays a much larger role,” she elaborates.
In her storytelling course, she and her classmates created Mosaic Media, a project focused on Ukrainians who arrived in Canada through the CUAET program. This collaboration left a lasting impression.
“I was touched that people from different backgrounds wanted to work on something so personal to me. It showed how diversity enriches storytelling.
Zhartovska notes that in both her project management and storytelling courses, her instructors brought years of real-world experience to the classroom. Their practical examples and case studies helped her understand how Canadian audiences engage with media and how organizations manage teams and timelines.
“There was a lot of hands-on work, which was challenging because of my English, but I felt supported throughout,” she says.
“My instructors and classmates offered thoughtful feedback and created an atmosphere of respect. Learning felt like an exchange rather than a lecture, and that made a huge difference.”
After finishing the courses, Zhartovska continued her job search and shared her experiences on social media. A Ukrainian entrepreneur reached out to her, and the two discovered they shared a similar concern. There was no platform designed to tell the stories of Ukrainians building businesses abroad.
Together they launched the Yellow Blue Business Platform (YBBP), an online space designed to highlight Ukrainian entrepreneurs around the world, build connections, and foster a sense of belonging among those starting over in new countries.
“For me, YBBP is more than a media project,” Zhartovska says.
“It is a community for people who have two homes: one where they were born and one where they are building their future. We highlight Ukrainian entrepreneurs, share their experiences, and help them grow in global markets. I believe that stories of resilience and talent deserve to be heard because they not only inspire but also drive real change.”
Today the YBBP team includes 12 people living across Ukraine, Europe, the US, and Canada. They produce stories, visuals, photography, and podcasts. Many team members are navigating migration challenges or continue to live in Ukraine under regular attacks.
“The project management course taught me how to support a team like this and work across cultures and time zones. The storytelling course helped me understand how audiences in Canada consume media differently than in Ukraine. These insights shaped the core of our platform.”
The success of the platform means that Zhartovska has had the opportunity to witness many Ukrainian entrepreneurs achieve their goals.
“Discovering stories and watching people grow is the most rewarding part.
She points to the example of Bob Snail, a healthy snack brand that recently entered the Canadian market.
“We interviewed CEO Dmytro Shugaiev and followed how the company built distribution in Canada while keeping production in Ukraine,” she shares
“Stories like this remind me why we created YBBP. Ukrainians everywhere carry two homes in their hearts, and seeing how they build new lives while staying connected to their roots is incredibly inspiring.”
As for her own journey, Zhartovska says she’s not finished learning, and she encourages anyone else considering expanding their knowledge and skills at SCS to seize the opportunity.
“Don’t hesitate. Explore the programs carefully and choose something that speaks to you,” she says.
“I’m already considering more courses. One that interests me is Decolonizing Journalism: Changing the Narrative, which explores topics rarely discussed in Ukrainian education, such as Indigenous histories, Black experiences, and the Francophone world. It feels important for anyone working with stories and media.”
If you’re ready to strengthen your communication skills or take on new leadership responsibilities, explore the Multimedia Storytelling and Leading Projects in Organizations courses at the School of Continuing Studies.