3676 - User Research

Understanding the target users’ behaviours, needs, motivations and challenges is essential to building an accurate picture of the context for your design, and therefore is a vital part of the overall design process. In this six-week online course, you’ll learn how to gain deeper insight into your users through research. You’ll learn how to conduct this research using common research methods – interviews, surveys, focus groups, contextual inquiries and others. You’ll also learn to synthesize the research data and use it to develop more empathy and more meaningful solutions for your users.

Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.

3749A Introduction to Service Design I – Principles and Concepts and 3749B Introduction to Service Design II – Methodologies and Tools, or equivalent knowledge - if pursuing the Service Design program 

3448A Introduction to User Experience (UX) Design - Part I and 3448B Introduction to User Experience (UX) Design - Part II, or equivalent knowledge - if pursuing the User Experience Design program