Marketing

Marketing is one of the keys to expanding your business’ market. Through examining case studies and participating in information-packed workshops you will explore key strategic issues in marketing and bridge the gap between theory and application. You will learn practical skills in a stimulating environment. Many of the courses may be used as accreditation towards certification in Managing Marketing as Competitive Intelligence, and Management Fundamentals.

Marketing Workshops

SCS 2533 Brand Talk: Shaping Product Identity Through Marketing
SCS 2407 Build Your Digital Profile
SCS 2409 LinkedIn for Business
SCS 2406 Social Media Starter
SCS 2408 Twitter for Business

Marketing Courses

SCS 2184 Building Your Brand
SCS 2185 Building Media Relationships
SCS 2117 Creating Consumer-Oriented Merchandising Programs
SCS 2123 Creating & Executing Dynamic Advertising Programs
SCS 2517 Social CRM, From Marketing and Business Intelligence to Social Media
SCS 0027 Database Marketing
SCS 0945 Essentials of Competitive Intelligence
SCS 2642 Foundations of Biopharmaceutical Marketing
SCS 0946 International Marketing
SCS 2516 Loyalty Marketing
SCS 0978 Marketing: An Introduction
SCS 1781 Marketing: An Introduction (Cantonese)
SCS 1176 Marketing Essentials & Media Campaigns for Business
SCS 2126 Publicity & PR: It’s All About Audience
SCS 0087 Strategic Selling and CRM
SCS 2125 Tools & Fundamentals of Advertising
SCS 2115 Tools & Fundamentals of E-Business
SCS 2122 Tools & Fundamentals of Publicity & PR
SCS 2119 Tools & Fundamentals of Retail Merchandising
SCS 2118 Tools & Fundamentals of Web Marketing
SCS 1996 Working with the Media