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School of Continuing Studies | University of Toronto

Certificate in Marketing Communications

Combining the key creative elements from our certificates in Advertising, Sales Promotion, Strategic Public Relations , E-Business & Web Marketing, this certificate in Marketing Communications brings together a cross-discipline approach within a variety of marketing disciplines.

Certificate Requirements

This certificate requires the successful completion of five courses.

Required Courses

SCS 2123  Creating and Executing Dynamic Advertising Programs
SCS 2117  Creating Consumer-Oriented Merchandising Programs
SCS 2875 Foundations of Digital Communications Strategy and Social Media (replaces SCS 2918 It’s All About Audience )
SCS 2810 Foundations of eBusiness / eCommerce*
SCS 2844 Foundations of Digital Marketing Management**

Note: Students have three years from the start date of their first course to complete the certificate.

* SCS2810 is equivalent to SCS2115 Tools & Fundamentals of E-Business.
** SCS2844 is equivalent to SCS 2118 Tools and Fundamentals of Web Marketing

Upon completion of your certificate requirements, you must request your certificate by submitting a Certificate Request Form. Click here to complete the form online.