Welcome to the School of Continuing Studies. For accessibility reasons, the following hot keys can be used on this website.

Using access keys varies depending on the browser you use. On the Windows operating system, using Internet Explorer, the ALT key is the trigger, then press the number associated with what section you want to get to (ie. Course Search would be [ALT + 2]).

  1. Accessibility Features
  2. Home
  3. Course Search
  4. Programs
  5. Registration
  6. About Us
  7. Contact Us
  8. Student Login
  9. Link to Home
Font Changer

School of Continuing Studies | University of Toronto

Certificate in Marketing Communications

This Certificate in Marketing Communications offers students a cross-disciplinary approach to marketing communications by combining key courses from our certificates in Advertising, Digital Strategy & Communications Management, Strategic Public Relations, Digital Marketing Management, eCommerce/eBusiness Management, and Merchandising.

Certificate Requirements

This certificate requires the successful completion of five courses from the list of seven course selections below:

Courses

SCS 2125 Tools & Fundamentals of Advertising OR SCS 2123  Creating and Executing Dynamic Advertising Programs
SCS 2119 Tools & Fundamentals of Retail Merchandising OR SCS 2117  Creating Consumer-Oriented Merchandising Programs
SCS 2875 Foundations of Digital Communications Strategy and Social Media
SCS 2810 Online Business Fundamentals & Strategies*
SCS 2844 Foundations of Digital Marketing Management**
SCS 2923 Foundations of Brand Management
SCS 3033 Foundations of Strategic Public Relations***

Note: Students have three years from the start date of their first course to complete the certificate.

* SCS 2810 is equivalent to SCS 2115 Tools & Fundamentals of E-Business.
** SCS 2844 is equivalent to SCS 2118 Tools and Fundamentals of Web Marketing
***SCS 3033 is equivalent to SCS 2918 Publicity & PR: It’s All About Audience

Upon completion of your certificate requirements, you must request your certificate by submitting a Certificate Request Form. Click here to complete the form online.