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School of Continuing Studies | University of Toronto

Certificate in Marketing Communications

This Certificate in Marketing Communications offers students a cross-disciplinary approach to marketing communications by combining key courses from our certificates in Advertising, Digital Strategy & Communications Management, Strategic Public Relations, Digital Marketing Management, eCommerce/eBusiness Management, and Merchandising.

Certificate Requirements

This certificate requires the successful completion of five courses from the list of seven course selections below:


SCS 2125 Tools & Fundamentals of Advertising OR SCS 2123  Creating and Executing Dynamic Advertising Programs
SCS 2119 Tools & Fundamentals of Retail Merchandising OR SCS 2117  Creating Consumer-Oriented Merchandising Programs
SCS 2875 Foundations of Digital Communications Strategy and Social Media
SCS 2810 Online Business Fundamentals & Strategies*
SCS 2844 Foundations of Digital Marketing Management**
SCS 3033 Foundations of Strategic Public Relations***
SCS 2923 Foundations of Brand Management

Note: Students have three years from the start date of their first course to complete the certificate.

* SCS 2810 is equivalent to SCS 2115 Tools & Fundamentals of E-Business.
** SCS 2844 is equivalent to SCS 2118 Tools and Fundamentals of Web Marketing
***SCS 3033 is equivalent to SCS 2918 Publicity & PR: It’s All About Audience

Upon completion of your certificate requirements, you must request your certificate by submitting a Certificate Request Form. Click here to complete the form online.