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School of Continuing Studies | University of Toronto

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Certificate in E-Business & Web Marketing

E-Business & Web Marketing are at the heart of a rapidly expanding, innovative revolution in marketing today, and represent the fastest growing new channels of targeted access, communication, sales and delivery for a company’s brand development, products and services. A thorough understanding of the added value, best practices and business techniques for these two critical tools is essential to anyone contemplating a career in Marketing. This unique and focused certificate will cover the broad range of E-Business and Web Marketing fundamentals and tools necessary to the creation, development and implementation of successful online sales and marketing programs.

Certificate Requirements

This certificate requires the successful completion of two courses.

Required Courses

SCS 2115 Tools & Fundamentals of E-Business
SCS 2118 Tools & Fundamentals of Web Marketing

Note: Students have one year from the start date of their first course to complete the certificate.

Upon completion of your certificate requirements, you must request your certificate by submitting a Certificate Request Form. Click here to complete the form online or download the PDF version here.