Certificate in Digital Strategy & Communications Management
Social networks and digital communications are an integral part of strategic communications, marketing and PR. And yet with the proliferation of platforms – including blogs, Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, YouTube, podcasts, location-based apps and mobile – it’s more difficult than ever for professionals to keep up with the trends.
Now communications professionals and marketers can stay ahead of the curve and gain a deep understanding of the changing digital and social media landscape. University of Toronto School of Continuing Studies is offering a unique three-course certificate that combines a high level strategic approach with hands-on exposure to the tools.
Classes will be led by experienced practitioners, professionals who are immersed in both traditional and digital communications to offer students a real-time perspective and the most up to date instruction.
Whether you are relatively new to digital and social media or are already comfortable with its uses, the program will fill a gap for professionals trying to advance in their careers. It will provide valuable learning opportunities to managers/senior managers looking to make sense of the digital and social media landscape. And it will appeal to those who grew up social and need to master the strategy behind the channels as well as how to effectively use digital media in programs that demonstrate a measurable ROI.
- This certificate requires the successful completion of the 3 required courses.
- Students have two years from the start date of their first course to complete the certificate.
- Prior Learning Assessments (PLA) may be granted for one course SCS2875 Foundations in Digital Communications Strategy and Social Media.
Martin Waxman, BA (Hons), APR, Lead Certificate Instructor
Diane Begin, MA, APR
Alison Garwood-Jones, MA
Andrew Jenkins, BFA, MBA
Cyrus Mavalwala, ABC
Donna Papacosta, MPA
Eden Spodek, BA (Hons)